Storytelling can make you a millionaire - principles of great and compelling storytelling
These principles will give you the power to attract the audience with your Way of thinking and will make you the expert in storytelling.
Storytelling is the most underrated , yet most prestigious and effective form of a technique which can help you to drive well with your audience and you will be able to engage with them to make them follow to your way of thinking.
Be it Bezos , Musk , Gates or any other professional leader - they all have this one common super-power of effective and compelling storytelling that they use to inspire others to take action.
With the help of the super-power of storytelling , you can make many followers and make them fall in love with your knowledge and inspire them to take action. Storytelling is the key to growth in your writing , startups , business or career .
So , follow these 10 effective and strategic principles to own the powers of storytelling in your domain.
So let’s started :
Clarity of purpose :
A good storyteller always gives and reflects a better clarity of his purpose prior to getting started .
What do I want to tell that the audience will be interested in listening to ? What is the purpose behind this compelling storytelling?
What is the story trying to achieve? What does success look like with this story?
Commit to answering these key questions before doing anything else.
Give the audience a better purpose before getting started with your storytelling. This will make them clear from all the fluffiness and will intend your audience towards your purpose.
Define the Audience :
Every wonderful story begins with a well-defined audience. Identify your audience . Define them the clear plot of your story .
Find what your audience wants from your story and what they need to hear this story .
Who is the audience? What do they consciously (or subconsciously) want from the story?
Be deliberate with this exercise.
Be honest with yourself. The audience may look different than you expect.
So define and identify what the audience wants from your story and just deliver the same as desired to them . Believe me you’ll win their heart by doing this.
Establish a good structure :
Establish a good and super-amazing structure to your story . Give a better narrative to your audience about your story .
By maintaining a better research work , giving narrative clues will enlighten your story with good positive vibes with the audience and will definitely establish a good structive approach to your story and thus it will make the audience engage more with your story.
“People have forgotten how to tell a story. Stories don’t have a middle or an end any more. They usually have a beginning that never stops.” – Steven Spielberg
Making a clear and perfect narrative arc ( like Pixar’s “Hero Journey”) will work very well.
The Story’s Spine :
The story’s spine is the main spot for giving a compelling, constructive story .
It provides a clear and neat framework for establishing a better structure to your story .
Playwright Kenn Adams created a neat framework - “the story spine” - for establishing structure:
Once upon a time there was [blank]. Every day, [blank]. One day [blank]. Because of that, [blank]. Until finally [bank].
Fill it in and watch your story take shape.
Weave in the emotion :
In order to engage well with your audience and to reflect a good response to them , you need to make them fall in love with the emotions of your story .
Provide a good Emotions , drama , and love in your story to make your audience keep on moving forward , excited and make them stick to your way of thoughts .
Emotion is what makes great stories stick with you.
Think about your favorite stories that you’ve read before. How did they make you feel? How did it make you feel excited and fall in love with those ? How did those stories still make you connected ?
Now apply the same with your story and make it compelling.
It’s a safe bet that they elicited a strong emotional response.
Learn from this. Weave emotion into the foundational fabric of every story.
Try to Infuse Novelty :
When your story is connected with the exciting novelty structures , it makes the audience fall in love with it.
The thing is , every story is connected and infused with Novelty .
Novelty comes in many different forms:
It can be Fresh . New perspectives. Surprising insights. Shock-and-awe moments. Unexpected twists. Suspense .Thriller . Plot-twists and many more.
The goal is to make your audience say: “Oh, wow! I love it “ . If you have the skill of making your audience say “ It’s Amazing Story “ , then consider you have mastered the skill of infusing novelty with them.
If you’re falling short, dig deeper.
Create Contrasts :
This is the best framework for providing clear and captivating contrasts with your audience .
Give them the amazing contrasts like :
“What is in this Story” Vs . “ What could be next in the Story “
In this way , you will provide them an engaging time and they will discover more about the story by themselves .
Storytelling expert @nancyduarte coined the “what is vs. what could be” framework.
First, describe the reality (“what is”).
Next, describe the potential future (“what could be”).
This framework forces you to create contrasts to craft a captivating narrative.
KISS ( Keep It Simple and Stupid ) :
This is an effective principle for providing a better and clear narrative to your audience about the story .
Keep your story simple . Don’t over complicate things .
People love simple and comprehensive stories . By adding more of the plots , it will make your story complicated and the audience might not understand it.
Don’t make it more fluffy and complex , cause it will disrupt the audience to think more about your story rather than to engage with it.
A good story may be complex, but a great story is always simple.
Try to elevate the pitch of the story to an uninformed party. Are they able to understand it? If not, you still have work to do.
When in doubt, simplify!
Try to foster Community :
If you foster a community and engage your story to your audience , it will make a huge impact at first because a shared community is an insanely powerful force .
The best stories (and the best storytellers) foster community - they elicit a sense of shared purpose, shared membership in a group, or shared experience.
It’s been seen that stories that build communities last forever.
So try to foster a community for a shared purpose and behaviour .
Shareable :
In order to reach a better audience , your story must be shared up to maximum growth potential .
The story’s “K-factor” - a viral marketing metric for growth - should be high. Find a better way to make your marketing metric high as it will help your story to drive well with the audience.
This requires high shareability - give ads , promote it via Influencers , promote it in a community .
To enhance it: Keep it simple and make it easy to “take down” into shorter, alternative versions.
One Tweet :
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