💡Learn how this company with a $1.6 Trillion market-cap writes persuasive copy.
Learn how to write like an Amazonian and become a powerful copywriter by following these 7 principles.
Today’s Newsletter at a glance :
One Quote : Eleanor Roosevelt on how to handle yourself and people.
One Article : How to write a powerful persuasive copy like Amazonian.
One Quote :
"To handle yourself, use your head; to handle others, use your heart."
The above quote by Eleanor Roosevelt is the most important wisdom full qualities to handle tough people and yourself.
This is the great Leadership quote that helps us in handling the well of ourselves and others.
One Article :
Amazon is the world's largest and perhaps the biggest E-commerce company . But it’s not just limited to its products that are so overrated . It’s something more that the Amazonians follow to outscale their business portfolio too , and that is - the skill of powerful and effective copy writing .
What is that Bezos , Musk and Buffet have all in common , besides Money - that’s the skill of powerful copywriting . They know that copywriting is an art , it’s a powerful weapon that they can use to outscake their products and grow their business metrics . It’s not a coincidence that great and powerful business leaders and giant magnates like Jeff Bezos also follow these effective methods of copywriting .
So , without any further ado , let’s dive into this article and glean some of the greatest principles of copywriting.
Use less than 30 words per sentence :
Keep your sentences short and simple . Don’t use muggy and flattering words . Try to focus only on one Idea or a theme .
This will make your business letter look great . Shorter is simple and easier to digest . This also makes the communication smoother. Short sentences help break down the info into bite-size pieces. Digestible info = Retained info.
Replace Adjectives with data :
In 1880, Mark Twain wrote, “When you catch an adjective, kill it. No, I don’t mean utterly, but kill most of them—then the rest will be valuable.”
In Amazon's case, don’t kill them -- replace them with data.
For Ex : A ton of Amazon Prime customers are ….. Will become 98% of the Amazon Prime Customers are ….
These adjectives will limit your ideas and the theme for which you are set to write any letter . So, it’s better to eliminate them at first .
Try to Eliminate Weasel Words :
These words are the villain for your letters and Business Emails , So try to avoid these fluffy , so-called Weasel words . Weasel words take away from the story as they're vague and Boring at the same time.
If you’re going to use adjectives -- use descriptive adjectives , not Interpretive adjectives .
For Example :
Interpretive - We went on a long boat ride.
Descriptive - We went on a 5-hour boat ride.
The first sentence makes the reader guess how “long” the boat ride was.
The second sentence tells them how long.
No need to guess. That’s the power of avoiding weasel words , it will make your letters shine like moon stars.
The “So what” Test :
This is the most important aspect of the test that the Amazonians use to make their business writings different from others . This test is based on the “so what” criteria .
Re-read your writing and ask “so what?”
What is that you want your reader to read - SO what.
What they understand - so what .
You write the effective writing - so what
Can the reader understand the sentence, paragraph, or page?
Does it make sense?
Does it provide value?
Are they learning?
These are the perspectives you get to know when you use and apply this effective “So what” method . You get to know the flaws and the requirements, if any, form your readers and you can work accordingly on it .
The “So What” test helps you understand their perspective.
Readers don’t want to guess -- they want to know.
Be Objective :
When you are writing any business emails, proposals , memos , letters or anything like that , remember to be objective over your writing . Don’t be subjective.
Subjective writing is not straight to the point . I do not please the audience/readers .Subjective writing lacks facts and data.
They are supported by points of view and observations.
Ex: I think Amazon members are happy with 2-day shipping.
This is a point of view. There is zero proof.
Objective writing on the other hand can be confirmed through data and facts.
Ex: We increased customer satisfaction by 95% with the addition of free 2-day shipping.
Avoid Jargon and Acronyms :
Use an acronym or jargon - a new customer doesn’t understand and you’ll lose them. Your attempt to sound smart went right over their head. A consumer who doesn’t understand will move on.
For example:
Amazon’s “CAC” was reduced by 5% in Q2.
Amazon reduced their “customer acquisitions costs” by 5% in Q2.
Use subject-verb-object sentences :
Use these sentence structure to be clear :
- Who/what are you writing about?
- What did they do.
- What was acted on.
For ex:
An Amazon Prime Member wrote a 5-star review.
Subject: Amazon Prime Member
Verb: Wrote
Object: Review
So , that’s it for today’s newsletter. I hope that you’ve learned something good and valuable today .
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