💡10 Copywriting Techniques to master marketing like Apple, Coca Cola, Nike and more.
Copywriting is a great skill in outperforming your marketing strategies and to reach out your products to the maximum audience.
Nail the headline
10x the people are going to read your headlines, and then your contents.
Nail it with some of the highest marketing traits.
Your headlines should be :
Short and simple.
Easy to catch & punchy
Straight to the point.
Memorable & eye-catching.
Don’t Sell features, Sell Emotions
Great copywriting is not what your product can do.
It must empower the greatness of your audience.
It’s more about what your product can help your audience to become - great.
Eg : Nike doesn't only sell great sports shoes, it sells greatness of athletes.
Address their concerns
Great copywriting is addressing your people’s concerns.
Price, safety, privacy and durability.
All these are the concerns of the customers before buying any product. Solve them and sell the products.
Make your copywriting enjoyable
Make the audience laugh by your humorous copywriting skills.
Everyone loves to laugh.
It’s nostalgic, memorable and it builds trust with your audience.
Incentivize actions
Your copywriting must not only allow your audience to read.
Use great words in your copywriting to incentivize actions.
Force readers by your great skills to take the next step after reading your contents. - Drive actions.
Use numbers
Use facts, figures and numbers to showcase the authenticity and precision in your copywriting.
Be precise and specific.
Don’t just tell them you’re better, show them how you’re better.
Eg : Instead of mentioning “Our product is thinner, smaller and lighter”, you should use “11% thinner, 15% smaller and 16% lighter.”
Rhyme
Rhymings words are the most crucial words that you should apply to make your copy turn out great.
Audience loves to play with rhyming words.
They are more memorable and catchy.
That’s why poems and lyrics are so upto the mouth.
Sell Outcomes, instead of features
Readers don’t only care about your products, they are more concerned about the outcomes that your products can give to them.
Clearly specify what your products can do to make readers great.
How are your products different from others?
What are the main traits that separates it from the crowds? Show it to your viewers.
Share Testimonials in your copy
You must convince your customers by providing social proofs of your customers.
How will your readers decide that your product is only the best?
Show the testimonials, results and feedback from your previous customers. Remove the hesitation by providing social proof.
Share success stories from happy customers like them.
C-T-A
At last, include a killer call-to-action button to make the purchase to the customer.
Great copywriting starts with persuading the customers and then curating them to buy your products.
Don’t just add generic c-t-a.
Use C-T-A that aligns with next steps that you want readers to take.
That’s it for today’s newsletter. I hope that you’ve learned something valuable and new today.
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